A “handle” in the context of liquor sales refers to a 1.75-liter bottle, typically associated with spirits like whiskey, vodka, rum, or in this case, Crown Royal Canadian Whisky. Pricing for this volume varies based on factors such as retail location, local taxes, and specific Crown Royal expression (e.g., Apple, Peach, Vanilla). Consumers can expect to pay more for specialty or limited-edition releases.
The 1.75-liter size offers value for frequent entertainers or those who prefer to purchase in larger quantities. Its larger volume generally results in a lower cost per serving compared to smaller bottles. Historically, larger format bottles were preferred for celebrations and large gatherings, contributing to the enduring popularity of the “handle” as a convenient and economical option.